Prof. Yanfeng Liu | Graph Models | Best Researcher Award
Visiting Professor at Pukyong National University, South Korea📖
Dr. Liu Yanfeng is a Visiting Professor at Pukyong National University (PKNU), specializing in logistics economics, supply chain management, and consumption economics. He has a strong research background in outward foreign direct investment and the digital economy, contributing to various funded research projects. Dr. Liu actively reviews for top-tier journals and is a member of multiple academic societies related to international commerce and logistics.
Profile
Education Background🎓
- Ph.D. in International Commerce and Logistics – Chung-Ang University (2018–2021)
- M.S. in International Commerce and Logistics – Chung-Ang University (2016–2018)
- B.S. in Economics (Minor: Public Human Resources) – Chung-Ang University (2012–2016)
Professional Experience🌱
Dr. Liu has been a Visiting Professor at PKNU since August 2022, where he teaches courses on global supply chain management, technology investment, corporate growth strategies, and research methodologies. His expertise spans logistics economics, innovation in manufacturing, and technology management.=
Dr. Liu serves as a reviewer for prestigious SSCI and ESCI journals, including Journal of Travel & Tourism Marketing, International Journal of Retail & Distribution Management, Economic Analysis and Policy, and Asia Pacific Journal of Marketing and Logistics. He is an active member of multiple professional societies, including the Korea Maritime Economics Association, Logistics Society, and Northeast Asia Economic Society.
Awards & Honors
- Best Paper Award, Korea Maritime Institute (2021)
- Graduate School Dean’s Award (A), Chung-Ang University (2022)
- Third Prize, Korea Maritime Institute of Fisheries Development Corporate Achievement Publication Academic Conference (2021, 2023)
1. Revenge Buying After the Lockdown: Based on the SOR Framework and TPB Model
- Authors: Y. Liu, L. Cai, F. Ma, X. Wang
- Journal: Journal of Retailing and Consumer Services
- Volume: 72
- Article ID: 103263
- Year: 2023
- Citations: 80
- Abstract: This study examines consumer behavior following COVID-19 lockdowns, focusing on “revenge buying.” Using the Stimulus-Organism-Response (SOR) framework and Theory of Planned Behavior (TPB), the paper analyzes psychological factors driving excessive consumption post-lockdown.
2. Revenge Tourism After the Lockdown: Based on the SOR Framework and Extended TPB Model
- Authors: S. Zhao, Y. Liu
- Journal: Journal of Travel & Tourism Marketing
- Volume: 40 (5)
- Pages: 416-433
- Year: 2023
- Citations: 19
- Abstract: This study investigates the surge in post-lockdown travel, termed “revenge tourism.” An extended TPB model and SOR framework are employed to explore psychological motivations, travel intention, and actual behavior.
3. Psychological Antecedents of Telehealth Acceptance: A Technology Readiness Perspective
- Authors: X. Li, Y. Zhou, Y. Liu, X. Wang, K.F. Yuen
- Journal: International Journal of Disaster Risk Reduction
- Volume: 91
- Article ID: 103688
- Year: 2023
- Citations: 17
- Abstract: The paper explores factors influencing the adoption of telehealth services, emphasizing technology readiness as a key determinant. It assesses consumer trust, perceived ease of use, and pandemic-induced behavioral shifts.
4. The Determinants of China’s Outward Foreign Direct Investment: A Vector Error Correction Model Analysis of Coastal and Landlocked Countries
- Authors: Y. Liu, M. Su, J. Zhao, S. Martin, K.F. Yuen, C.B. Lee
- Journal: Economic Change and Restructuring
- Volume: 56 (1)
- Pages: 29-56
- Year: 2023
- Citations: 15
- Abstract: This study uses Vector Error Correction Model (VECM) analysis to examine factors influencing China’s outward foreign direct investment (OFDI) in coastal vs. landlocked provinces, identifying key economic and policy drivers.
5. Revenge Buying: The Role of Negative Emotions Caused by Lockdowns
- Authors: Y. Liu, X. Li, K.F. Yuen
- Journal: Journal of Retailing and Consumer Services
- Volume: 75
- Article ID: 103523
- Year: 2023
- Citations: 12
- Abstract: This paper explores how negative emotions triggered by lockdowns influence revenge buying behavior. It integrates emotional theories with consumer decision-making models to explain impulsive post-pandemic purchases.
Conclusion
Dr. Liu Yanfeng is a strong candidate for the Best Researcher Award due to his high-impact publications, interdisciplinary expertise, research funding success, and academic contributions. Addressing areas such as diversification of research, global collaborations, and industry applications would further enhance his profile. Nonetheless, his existing achievements position him as a top-tier researcher in logistics economics and consumer behavior studies.