Martha Jimenez Martinez | Graph Theory | Best Research Article Award

Dr. Martha Jimenez Martinez | Graph Theory | Best Research Article Award

Pedagogical and Technological University of Colombia | Colombia

Dr. Martha Jimenez Martinez is a distinguished clinical psychologist and academic with extensive experience in research, teaching, and program development. She began her professional career at the Foundation for Family and Community Strengthening as a Clinical Psychologist from 1998 to 2000. Since 2001, she has served as a Full Professor at the Pedagogical and Technological University of Colombia in the School of Psychology, specializing in Clinical Psychology and Basic Psychological Processes. Her leadership roles include Director of the Research Center (2009–2010), Director of the School of Psychology (2010–2012), and designer and coordinator of the Diploma in Training of Early Childhood Educational Agents (2011). She also formulated and coordinated the Comprehensive Early Childhood Care Program in collaboration with the Colombian Ministry of National Education (2010–2012) and leads the research group Psychological Measurement and Evaluation in Basic and Applied Contexts. A Senior Researcher in the latest Colciencias 2024 classification, she is an active member of the International Sex Survey Consortium since 2020. Dr. Martinez holds a Psychology degree from the Catholic University of Colombia, a Master’s in Behavior Therapy from UNED, Madrid, an IT and Multimedia specialization from Los Libertadores University Foundation, and a PhD in Applied Cognitive Neuroscience from Maimonides University, Argentina. She is currently pursuing postdoctoral studies in Social Sciences, Childhood, and Youth, and has completed international training, including a scholarship from Israel on “Children at Risk in Early Childhood” and an English immersion course at the University of Saint Thomas, USA. She is also the recipient of the prestigious Orchids Women in Science Scholarship 2024–2025 from the Colombian Ministry of Science and Technology.

Profiles: Scopus

Featured Publications

"Cross-cultural Validation of the Arizona Sexual Experience Scale (ASEX) in 42 Countries and 26 Languages", Martha Jimenez Martinez, Sexuality Research and Social Policy, 2025.

"Evaluating the factor structure and measurement invariance of the 20-item short version of the UPPS-P Impulsive Behavior Scale across multiple countries, languages, and gender identities", Martha Jimenez Martinez, Assessment, 2025

Mitra Salimi | Graph Data | Research Excellence Award

Ms. Mitra Salimi | Graph DataResearch Excellence Award

University of Jyväskylä | Finland

Mitra Salimi is a marketing researcher specializing in consumer behavior, brand management, and business sustainability, with a strong focus on bridging academic insights and real-world impact. Her research explores artificial intelligence in sustainable marketing, brand crisis communication, social media dynamics, and biodiversity-respectful consumption. She also serves as a data analyst in the interdisciplinary BIODIFUL project, funded by the Academy of Finland, which examines the role of leadership in advancing sustainability and planetary well-being. Through her work, she aims to generate actionable insights that help organizations understand evolving customer expectations, respond to emerging market trends, and adopt more sustainable and responsible business practices.

Profiles: Google Scholar

Featured Publications

"Towards consumer behavior that prevents nature loss - How do risk perception and perception of the effectiveness of actions promote consumer action?", H Rouhiainen, MM Salimi, O Uusitalo, Kulutustutkimus. Nyt 18 (1-2), 2024.

"Artificial intelligence-assisted sustainable marketing: Contribution and agenda for research", J Do, O Uusitalo, M Skippari, M Salimi, Proceedings of the European Marketing Academy, 2023.

"Consumption and planetary well-being", J Do, M Salimi, S Baumeister, M Sarja, O Uusitalo, TA Wilska, Interdisciplinary perspectives on planetary well-being, 2023.

"To Forgive or Not? Consumers’ Responses to Brand Transgression", M Salimi, O Uusitalo, O Niininen, J Munnukka, American Marketing Association, 2023.

"Greenwashing and Social Media: An Examination of Consumer Responses on Twitter", M Salimi, F Tuscolano, O Niininen, O Uusitalo, Academy of Marketing Science.