University of South Australia | Australlia
Author Profile
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EARLY ACADEMIC PURSUITS
Dr. Joanne Harris embarked on her academic journey with a strong foundation in marketing and education. She earned a Bachelor of Arts from the University of South Australia and subsequently attained multiple postgraduate qualifications, including a Graduate Diploma and Graduate Certificate in Teaching (Higher Education). Her commitment to research excellence began with a Master of Commerce (Marketing), where she won several university-level academic awards for outstanding marketing ethics and communication analyses. She went on to complete a Master of Philosophy in Marketing at the University of Adelaide and later secured a prestigious Australian Postgraduate Award to pursue her PhD in Consumer Neuroscience at Swinburne University of Technology, which she completed in December 2019. Her early academic success is characterized by a blend of creative marketing insights and scientific inquiry into consumer behaviour.
PROFESSIONAL ENDEAVORS
Dr. Harris has amassed extensive experience across academia, corporate, government, and non-profit sectors. She has held numerous roles, including Lecturer, Course Coordinator, Curriculum Developer, and Research Assistant across prestigious institutions such as the University of South Australia, Swinburne University of Technology, CQ University, and the University of Melbourne. Her teaching portfolio spans marketing analytics, neuromarketing, digital marketing, consumer behaviour, research methods, and health sciences. Her professional involvement includes course development in employability skills and active engagement in Work Integrated Learning. Since 2021, she has served as a Lecturer in Marketing at the University of South Australia Online, demonstrating a deep commitment to contemporary, student-focused teaching.
Dr. Harris’s interdisciplinary research bridges consumer neuroscience, behavioural economics, public health marketing, digital communication, and educational innovation. Her work utilizes neurophysiological tools, biometrics, and data analytics to explore how emotional and cognitive responses shape consumer behaviour and learning outcomes. She is especially focused on social cause campaigns, health communications, and the use of digital tools such as podcasts, experiential learning methods, and learning analytics to enhance engagement. Her research has been published in leading journals such as the Journal of Consumer Behaviour, Behavioral Sciences, Cogent Psychology, and The Internet and Higher Education.
IMPACT AND INFLUENCE
Dr. Harris’s research has significantly contributed to the evolving fields of neuromarketing and consumer neuroscience. Her 2019 paper in Behavioral Sciences was recognised as one of the most relevant in its field by the Neuromarketing Science and Business Association and was included in their Yearbook. She has presented her work globally at major conferences, including the Neuromarketing World Forum in Dubai and the American Phygital Association Summit in Paris. Her innovative approach to integrating neuroscience in marketing and higher education has garnered widespread attention, including a Top 20 Most Downloaded Paper designation by the Journal of Consumer Behaviour.
ACADEMIC CITES
Her research continues to be cited in the domains of neuroscience, marketing, and higher education pedagogy. Her publication on “Consumer neuroscience for marketing researchers” remains highly referenced and influential. Multiple co-authored works under review and in progress for journals like Studies in Higher Education and Smart Learning Environments suggest growing academic engagement with her interdisciplinary approach. She also serves as a Review Editor in Consumer Neuroergonomics at Frontiers, underscoring her influence in shaping academic dialogue in her fields of expertise.
LEGACY AND FUTURE CONTRIBUTIONS
Looking ahead, Dr. Harris is poised to leave a lasting legacy in the fields of consumer neuroscience, digital pedagogy, and public health communication. Her work on “Phygital Education” and accessibility for students with disabilities demonstrates a forward-thinking vision of inclusive, hybrid learning models. Her research funding and leadership roles on editorial boards reflect her standing as a respected academic and innovator. Through continuous exploration of biometrics, experiential learning, and digital engagement, she is set to redefine best practices in marketing education and public outreach.
RECOGNITIONS AND DISTINCTIONS
Dr. Harris has received numerous accolades, including the 2025 APA Education Research Excellence Award, the 2019 NMSBA Publication Award, and multiple “Student Voice Awards” for excellence in teaching. She was also the 2017 Student Thinker of the Year at the Mumbrella MSIX Conference. Her work has been celebrated for clarity, collegiality, and innovation, underscoring both her pedagogical strength and research acumen.
TEACHING EXCELLENCE AND PEDAGOGICAL INNOVATION
Dr. Harris’s teaching philosophy emphasizes active, evidence-based, and student-centred learning. She integrates contemporary tools like podcasts and learning analytics to enhance classroom engagement and assessment integrity. Her work in curriculum development for online and hybrid delivery formats has had a tangible impact on educational outcomes, particularly in higher education settings adapting to rapid digital transformation.
INDUSTRY ENGAGEMENT AND COLLABORATIONS
With a robust background in marketing and communications, Dr. Harris has also contributed to public and private sector projects. Her collaborative research with professionals in sport, disability, and education highlights her commitment to interdisciplinary and practical knowledge transfer. She has secured multiple research grants and partnered with government bodies and private sponsors to drive innovation in public health communication and education.
NOTABLE PUBLICATIONS
"Exploring the higher education experiences of students living with disabilities: an online MBA case study"
- Author: Gediminas Lipnickas; Qesja, Bora; De Vos, Svetlana; Joanne Harris
- Journal: Journal of Marketing Management
- Year: 2024
"Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness"
- Author: Harris; Ciorciari; Gountas
- Journal: Behavioral Sciences
- Year: 2019
"Neuromarketing and the effectiveness of public health advertising"
- Author: Joanne Harris
- Journal: Global Fashion Management Conference
- Year: 2018
"Consumer neuroscience for marketing researchers"
- Author: Joanne M. Harris; Joseph Ciorciari; John Gountas
- Journal: Journal of Consumer Behaviour
- Year: 2018
"Public health social media communications and consumer neuroscience"
- Author: Joanne M. Harris; Joseph Ciorciari; John Gountas; Cornelia Duregger
- Journal: Cogent Psychology
- Year: 2018