Dr. Waleed Yousef | Branding | Business Impact Award
Dr. Waleed Yousef | Branding | Business Impact Award
Dr. Waleed Yahya Yousef is a distinguished academic and professional with extensive experience in branding, consumer behavior, and education. With a Ph.D. in branding and consumer behavior from Middlesex University, London, he currently serves as the Director of Quality and Planning at the Royal Commission for Jubail and Yanbu. Dr. Yousef is also an Assistant Professor at Jubail University College, specializing in marketing and business administration. With a passion for research and professional development, he has published multiple studies on brand love, Islamic branding, and consumer behavior, contributing significantly to academic and industry knowledge. 📚🎓💼
Professional Profile:
Education and Experience:
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Ph.D. in Branding and Consumer Behavior – Middlesex University, London (2018) 🎓
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Master’s in Marketing and Communications – Manchester Metropolitan University (2010) 📚
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Bachelor’s in Administrative and Planning Science, Marketing – King Faisal University, Saudi Arabia (2007) 🎓
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Director of Quality and Planning, Education Sector – Royal Commission for Jubail and Yanbu (2019-Present) 🏫
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Chairman, Business Administration Department – Royal Commission for Jubail and Yanbu (2019-2020) 🏢
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Assistant Professor – Jubail University College (2018-Present) 👨🏫
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Lecturer – Jubail University College (2011-2018) 📖
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Lecturer (Part-time) – Imam Abdulrahman Bin Faisal University (2011) 🏫
Professional Development:
Dr. Yousef is committed to both academic and professional development, having attended and led numerous workshops and conferences. His participation in global events like the Global Islamic Marketing Conference and workshops on research skills reflects his passion for continuous learning. As a trainer, he has conducted workshops on Customer Service, Effective Communication, Time Management, and Leadership, fostering skills development in various industries. His involvement in curriculum development, academic councils, and quality assurance initiatives further highlights his leadership and commitment to education. 💡🧑🏫📅
Research Focus:
Dr. Waleed Yousef’s research centers on branding and consumer behavior, particularly within Islamic markets. His studies explore the impact of religious beliefs on brand love, celebrity influence, and the effects of sustainable development on country image. Dr. Yousef has also contributed to research on consumer psychology and marketing strategies in Saudi Arabia and other global contexts. His work has been published in prestigious journals like Corporate Reputation Review and Sustainability, where he delves into the intersection of brand loyalty, consumer personality, and corporate reputation. 📑🧐🌍
Awards and Honors:
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Best Paper Award – 6th Global Islamic Marketing Conference, 2015 🏆
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Research Recognition – Multiple articles published in top-tier academic journals 📚
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Academic Excellence Award – Middlesex University London 🏅
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Outstanding Lecturer Award – Jubail University College (2017) 🏆
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Conference Speaker – Various international conferences on marketing and branding 🌍
Publication Top Notes:
1. Do Social Pressure and Technological Development Influence Green Consumer Behavior? Evidence from Saudi Arabia
Author(s): Waleed Yahya Yousef (W.Y. Yousef)
Journal: International Journal of Advertising
Year of Publication: 2025
Citations: 0
DOI: Disabled (Link to the article is not provided)
Summary:
This study explores how social pressure and technological development impact green consumer behavior in Saudi Arabia. It examines how consumers’ environmental attitudes are influenced by both societal expectations and the technological advancements surrounding green products. The research suggests that social pressure, in particular, has a significant role in shaping consumer decisions to adopt environmentally friendly products, especially in a fast-developing society like Saudi Arabia. Technological innovation, such as eco-friendly product offerings and digital tools for environmental education, also plays a pivotal role in encouraging green purchasing decisions. The findings underline the importance of understanding local socio-cultural contexts in fostering sustainable consumption behaviors.
2. An Examination of the Influence of Attitude, Perceived Quality, and Social Pressure on Place Likeability, Revisit Intention, and Intention to Recommend; A Study of Consumers’ Perceptions Towards Shopping Malls in Saudi Arabia
Author(s): Waleed Yahya Yousef
Journal: Corporate Reputation Review
Date of Publication: June 30, 2022
DOI: 10.1057/s41299-022-00146-8
Citations: 3
Summary:
This study investigates how attitudes, perceived quality, and social pressure affect consumers’ perceptions of shopping malls in Saudi Arabia, specifically in terms of place likeability, revisit intention, and intention to recommend. The research finds that consumers’ overall perception of shopping malls is highly influenced by their attitudes towards the mall’s quality and the social environment in which they operate. Additionally, social pressure plays a significant role in consumers’ intention to revisit and recommend the mall. The paper suggests that mall managers and marketers in Saudi Arabia should consider the cultural and social factors when developing strategies to enhance customer satisfaction and loyalty. This study is particularly relevant for businesses looking to improve their brand reputation and customer base in the region.
Conclusion:
Dr. Waleed Yahya Yousef is an ideal candidate for the Business Impact Award due to his multifaceted contributions across education, research, industry development, and leadership. His scholarly achievements, coupled with his professional engagement in improving quality and planning within the educational and business sectors, position him as a transformative figure. Dr. Yousef’s work in branding and consumer behavior, particularly in Islamic markets, offers a valuable framework for contemporary business practices and contributes to the development of strategic marketing initiatives both regionally and globally. His continuous focus on professional development, research, and education makes him a significant force for positive change, deserving of the Business Impact Award.