Best Researcher Award
Isaac Sewornu Coffie
Accra Technical University, Ghana
Isaac Sewornu Coffie is a researcher associated with Accra Technical University whose scholarly work focuses on brand equity, consumer engagement, hospitality management, family business succession, and digital branding. His research portfolio demonstrates an interest in understanding how organizations create sustainable value through branding, customer satisfaction, leadership, and stakeholder relationships. With a documented citation record and an h-index reflecting growing academic visibility, his contributions have been recognized within contemporary business and marketing scholarship.[1]
Abstract
This article recognizes the scholarly achievements of Isaac Sewornu Coffie in the fields of branding, hospitality management, consumer behavior, and family business studies. His research investigates how organizational practices influence customer perceptions, engagement, succession outcomes, and brand value creation. Through multidisciplinary approaches, his publications contribute to evidence-based management and strategic decision-making.[2]
Keywords
Brand Equity, Consumer Engagement, Hospitality Management, Family Business, Leadership, Digital Marketing, Customer Satisfaction, Strategic Branding.
Introduction
Modern branding research increasingly emphasizes customer experience, organizational leadership, and digital engagement. Isaac Sewornu Coffie has contributed to these themes by examining factors that influence brand perception and business sustainability. His studies provide insights relevant to academics, practitioners, and policy stakeholders operating in evolving market environments.[3]
Research Profile
The researcher has developed a profile centered on brand-related outcomes, organizational effectiveness, and consumer behavior. His publication record includes journal articles addressing hospitality quality assurance, succession planning in family businesses, and social media engagement. Citation indicators demonstrate scholarly engagement with his findings across related disciplines.[1]
Research Contributions
Among his notable contributions is the investigation of quality assurance measures and their influence on customer satisfaction and brand equity within hospitality settings. Additional work explores succession planning mechanisms and leadership styles in family-owned enterprises. His collaborative research also evaluates consumer engagement on social media platforms and its implications for marketing effectiveness.[2]
Publications
- Awareness matters: the influence of back-end quality assurance measures on satisfaction and brand equity in fast-food restaurants (2026).
- Succession planning practices and succession success in family-owned businesses (2025).
- Enhancing Consumer Social Media Brand Engagement (2025).
Research Impact
With 88 citations and an h-index of 5, the researcher has established measurable academic influence. His studies contribute practical knowledge for organizations seeking to improve branding performance, customer loyalty, and long-term competitiveness through evidence-based strategies.[1]
Award Suitability
The Best Researcher Award recognizes individuals demonstrating meaningful scholarly productivity and impact. Isaac Sewornu Coffie’s record of publications, citations, and interdisciplinary contributions supports his suitability for recognition. His work advances understanding of branding and organizational performance while maintaining relevance to both academic and applied contexts.[1]
Conclusion
Isaac Sewornu Coffie has contributed to contemporary discussions on brand equity, consumer engagement, and business sustainability. His research profile reflects continued scholarly development and practical relevance, making his achievements noteworthy within the broader landscape of business and management research.
External Links
References
- Elsevier. (n.d.). Scopus author details: Isaac Sewornu Coffie, Author ID 57204546241. Scopus. https://www.scopus.com/authid/detail.uri?authorId=57204546241
- Coffie, I. S., et al. (2026). Awareness matters: the influence of back-end quality assurance measures on satisfaction and brand equity in fast-food restaurants. https://doi.org/10.1108/JHTI-10-2025-1152
- Coffie, I. S., et al. (2025). Succession planning practices and succession success in family-owned businesses.
https://doi.org/10.1108/JFBM-09-2024-0207